Selected work
Built for real life.
Websites that bring people in. Software that helps the work move.
A few things I’ve built
Homes of Yankton
Local real estate, neighborhood guides, and a clear path to the next inquiry.
Glen Robison Real Estate
A home for New Braunfels and Hill Country real estate.
Vabulous Home Staging
A visual portfolio for home staging in San Antonio.
Off Market Mindset
Home-value guidance and local real estate information for Downriver.
NBTX Guide
A local directory for finding places, businesses, and things to do in New Braunfels.
Pitch Planner
Plan your lineup, manage substitutions, and track playing time.
Client stories
What changed for them.
Three projects in plain terms: the problem, what I built, and what changed.
01 A real estate site built around buyer questions
The problem
Useful local knowledge was buried in conversations instead of living on pages buyers, Google, and AI tools could read.
What I built
A 40+ page site organized around local area guides and the questions buyers actually ask, written for both Google search and AI answer engines.
What changed
- Google impressions rose from about 5,000 over the previous 90 days to 7,000 in the most recent 28 days.
- Four months in, it is an early upward trend, not a finished story.
02 Scattered content work, now in one dashboard
The problem
Ideas, posts, clips, covers, and review steps were spread across too many places. Deadlines and drafts lived in memory.
What I built
One dashboard to draft, review, and track every piece of content, so nothing gets lost, duplicated, or forgotten.
What changed
- The team went from scattered documents and memory to one shared dashboard.
03 A $2,000-a-month marketing stack, cut to $250
The problem
A real estate agent was paying more than $2,000 a month for a cluttered marketing and ops stack, with no one to manage or simplify it.
What I built
Rebuilt the setup around AI tools and automation that fit his actual workflow: video and marketing production, lead systems, and day-to-day admin. I started with blog automation, then expanded once it worked.
What changed
- Monthly cost dropped from more than $2,000 to $250.
- He saves 8 to 10 hours a week.
- The website runs with no hosting fees.
- The site outperforms his previous paid lead plan on views, clicks, and leads.
- He estimates more than $10,000 saved this year.
“Has been a key role in my marketing for my Real Estate Business. From video and marketing development to teaching me how to leverage AI within my business approach... I highly recommend Emilly for your business development as she is forward thinking, but most will find what fits for your business.”
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What could work better?
I look at what is breaking, what you already use, and what your team will realistically adopt.
Let’s talk